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5 reasons to skip the big box stores and shop locally

Shop local
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Tip: When you go holiday shopping, pull out your debit card for small purchases and your credit card for big buys.

With the holiday season right around the corner, here are five reasons to shop small this year:

1. Local businesses can spice up your shopping. Are you tired of always buying fuzzy pink slippers for Grandma and another plaid shirt for Uncle Bob? One downside of big box stores is that all other shoppers are choosing from the same items. At a local business, the owner or manager has spent months curating a line of creative products. For example, boutique owners attend markets, network with brands, and regularly hunt for cool merchandise.3 This makes your job easy: just choose the items that catch your eye — and buy.

2. Shopping small can help you save big. If you don't manage to snag free shipping, this hidden cost of online shopping can really add up. If you have to pay for return shipping, costs can go even higher. By shopping locally, you avoid shipping costs and get to thoroughly look over a gift before you buy. And since local businesses want to compete with the big box stores, you can bet they'll offer holiday deals.4 Many small businesses use social media and mobile to send special holiday offers to customers.

3. Most small shops take credit cards. You no longer have to hit the ATM to shop locally because about 95% of small businesses accept payment cards.To avoid going into debt this holiday season, use your debit card for small purchases like stocking stuffers, a cheese ball for your office holiday party, and gas for the road trip home. Save your credit card for larger purchases to earn valuable rewards while also taking advantage of the added consumer protections credit cards afford. For example, all Visa cards offer zero liability for unauthorized use, and some cards come with added perks, such as purchase security and extended warranty protection. If you are worried about safety and security issues with your credit card, many banks allow you to set up real-time alerts so you are notified when transactions are made. You can also use technology to turn your card off if you've accidentally misplaced your credit card.

4. Shopping small keeps money local. Shopping in your area benefits your local community. When you buy local, you're handing over your hard earned cash to a business owner who may live in your neighborhood and employ local residents. This benefit is then magnified due to the "multiplier effect" where the money you spend locally stays in the community. In fact, one study found 48% of the amount of a local purchase gets recirculated nearby compared to 14% of the purchase price of an item bought in a chain store.6

5. Shopping local can be more fun. Shopping close to home might offer a more enjoyable experience. This year, skip fighting for a parking space at the mall and instead browse local boutiques, enjoy the twinkling lights, and savor a mug of peppermint hot cocoa from the corner cafe before heading home to put on some carols and wrap your presents.

If you'd like to get more information on our credit or debit cards, stop by a local branch or give us a call at 1-888-SYNOVUS (1-888-796-6887). We're happy to help as you enjoy the season. Current Synovus customers can manage their credit cards online — including turning their card off if need be — by registering for Card View.

Important Disclosure Information

This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.

  1. National Retail Federation, "Holiday FAQs," accessed October 29, 2019. Back
  2. National Retail Federation, "Holiday shoppers plan to spend 4 percent more this year," published October 24, 2019. Accessed October 29, 2019. Back
  3. Boutique Hub, "Buying for Your Boutique: the Do's and Don'ts of Finding Brands and Wholesalers," accessed October 29, 2019. Back
  4. Thrive Hive, "Holiday Marketing," published November 12, 2018. Accessed October 29, 2019. Back
  5. Mercator Advisory Group,"Payment Acceptance as Digital Channels Expand," published July 29, 2018. Accessed October 29, 2019. Back
  6. American Independent Business Alliance, "The Multiplier Effect of Local Independent Businesses," accessed October 29, 2019. Back

Ready to get a debit card?

If you haven’t already, please request a card for your checking account. Just give us a call at 1-888-SYNOVUS (1-888-796-6887).