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From Aspiring to Achieving Mass Affluence: Strategies to Make the Leap
Moving from $100,000-$200,000 in investable assets to $500,000 and beyond isn’t about luck. It’s about forging smart habits now that compound significantly over time. For high‑earning professionals, families nearing kids’ college graduations, or those with recent promotions, this leap is realistic and within reach.
This guide can help you build momentum. But that starts with shifting your mindset – the most important place to start.
The Mass Affluent Mindset
Growing up, you likely learned to work hard, save diligently and hope for a comfortable retirement. While these habits are important, true financial growth comes from questioning whether the traditional path is enough for the freedom and independence of mass affluence.
The mass affluent mindset means seeing money as a tool for growth, not just a safety net. Instead of merely saving money, you invest that money in assets that generate returns — like stocks, real estate, or businesses.
This approach prioritizes building passive income and values time spent creating systems and assets that work for you, so you can focus on long-term security, health and relationships.
This is an ongoing process, so you start where you are and build your enhanced mindset by shifting how you think about how you’re managing your money and your time.
Automate and Max Out Your Retirement Savings
Commit to regular automated contributions (weekly, monthly, with every paycheck) to tax-advantaged retirement accounts. Aim to contribute the maximum allowed each year, depending on your age — and if you can't do that, contribute the maximum you can afford.
Making smaller contributions weekly or monthly can feel much more doable than contributing one large lump sum at the end of the tax year. Automation can also help reduce decision fatigue and set consistent savings momentum. Investors who automate tend to save more and stay invested longer.
Regular automatic contributions let you dollar-cost average into the market1 — buying more shares when prices are low and fewer when they’re high — which can lower your average cost per share over time. This approach also helps reduce the emotional temptation to time the market and supports steady growth, especially during periods of volatility.
Tax-Advantaged Retirement Accounts
To grow your wealth, you should be looking to contribute up to the maximum amount allowed to any tax-advantaged retirement accounts you can. In addition to an Individual Retirement Account (IRA), you may have the option of contributing to a 401(k) through your employer. Many employers will match your contributions to a 401(k), up to a certain percentage of your salary.
For 2025, you should plan to contribute up to the maximum standard limit of $23,000/year to a 401(k) and $7,000/year to an IRA if you’re under 50.2 If you’re older than 50, you’re allowed an additional $7,500 in catch-up contributions to your 401(k) and $1,000 to your IRA each year. Those 60 to 63 can add up to $11,250 above standard 401(k) limit instead of $7,500.
For those who are self-employed, there are several options for tax-advantaged retirement accounts beyond an IRA. These are: SEP-IRAs, Individual 401(k)s and SIMPLE IRAs. A financial advisor can help you decide which one makes the most sense for your situation. By far, the easiest one to set up and maintain — and the one that has the fewest restrictions (like needing to have employees) — is the SEP-IRA.
You can contribute up to 25% of your net self-employment income to a SEP-IRA,3 up to a cap of $70,000 for 2025.4
Roth Versus Traditional Retirement Accounts
It's smart to start by determining whether investing in a traditional 401(k) or a Roth IRA. When making the decision, consider your current and expected future tax brackets and whether you prefer to pay taxes now or in retirement. Whatever you do, be sure to max out both your IRA and 401(k) each year.
Automate and Max Out Your Health Savings Account (HSA)
You can leverage the power of automatic withdrawals by contributing the maximum to a Health Savings Account (HSA), assuming you have access to one. An HSA allows you to pay for many out-pocket medical expenses for a variety of medical needs5 (including co-pays, deductibles, eyeglasses, contact lenses, durable medical equipment and over-the-counter medications) with pre-tax dollars, ultimately saving you money. And any gains realize in an HSA are also tax-free.
Investors who automate their savings and investments tend to save more and stay invested longer.
Because unspent money carries over from year to year, HSAs can help buffer you against future medical expenses — and help you manage medical expenses in retirement.
Diversify Beyond Retirement Accounts
Tax-advantaged retirement plans are powerful tools for growing wealth. But maybe you want to access some of the money before you retire. Or perhaps you're maxing out your tax-advantaged accounts and still have money to invest. Or perhaps you just want to add real estate that you own and manage into the mix.
Here are X ways to you can grow your hard-earned cash outside of tax-advantaged retirement plans.
- Brokerage accounts: These offer you the flexibility to invest in stocks, ETFs, mutual funds and even tax-efficient index funds. These taxable accounts provide access to a wide range of investment opportunities and liquidity for both short- and long-term goals.6 Work with a financial planner to decide which funds you should be holding within a tax-advantaged account and which will have the least impact on your taxes if held outside of such an account.
- Real estate: Rental properties can generate consistent cash flow, benefit from price appreciation and offer tax advantages such as depreciation deductions. Real estate can also be held within self-directed IRAs7 or LLCs for further tax and liability benefits.
- Annuities: Once your IRAs — and any 401(k)s, HSAs, and SEPs — are maxed, annuities can provide you with tax-deferred growth. While you pay for them with post-tax dollars — and pay tax on the gains when you withdraw — your money grows tax-free until you withdraw it. Just ensure fees and terms align with long-term plans.
- U.S. Treasuries: Adding U.S. Treasuries — whether T-Bills, T-Notes, T-Bonds, or TIPS — offers you highly secure, government-backed exposure that’s exempt from state and local taxes, enhancing your portfolio’s stability and income profile. You can buy Treasuries directly through Treasury Direct, banks, or brokers, and hold them even within self-directed IRAs or Solo 401(k)s to fortify your diversification strategy.
Build Your Advisory Team
Part of shifting your mindset includes recognizing when it’s time to bring in professional guidance. You may have hesitated in the past— unsure where to begin, concerned about the cost, or unsure whether your assets justified the expense. Whatever the reason, acknowledging that you don’t have to go it alone is a key step toward building long-term wealth.
Professional financial help is particularly crucial once you've achieved a certain level of savings — especially if you're now poised to save a lot more every year. Enlisting professional guidance early in this process can help you accelerate growth, reduce costly mistakes, and grow and maintain your affluence.
Here's who you should consider having on your team and why — and how to find the right fit for your needs.
Certified Financial Planner
A financial planner is a professional who helps you manage your money, plan for long-term goals, and make informed decisions about investing, saving and retirement. You don’t need to be ultra-wealthy to benefit from one — in fact, working with a planner early in your journey can help you build wealth more effectively and avoid costly mistakes.
While Certified Financial Planners® (CFPs) are the most recognized, other titles like Chartered Financial Analyst (CFA) or Investment Advisor Representative (IAR) also indicate specialized expertise that you may need to reach your goals.8 Do your research to choose the right type.
Some banks offer planning services to clients who hold a certain balance across their accounts, so it’s worth asking what’s available through your financial institution.
Look for a fiduciary — someone legally obligated to put your financial interests ahead of their own — and ask how they’re paid: hourly, flat fee, or based on assets under management. Start by checking credentialed directories like the CFP Board9 or NAPFA10 to find a planner whose approach and pricing structure match your needs.
And once you identify a potential planner, be sure to ask yourself: Does this financial advisor understand — and believe in — my wealth goals? And will they help me meet them? If the answer is no, keep looking until you find someone who does. Not every planner is a good fit for every client.
Certified Public Accountant (CPA)
If someone in your family is self-employed or runs a small business, it's likely you're already working with a CPA. But if you're self-employed and still doing your own taxes, you could be missing valuable deductions or making costly filing errors. A CPA can help you stay compliant, reduce your tax liability and ensure you're building a solid financial foundation for both your business and your personal wealth goals.
If, on the other hand, you're simply working a traditional day job and paid on a W-2, you may have been opting to DIY your taxes to "save money." But as your income grows and your financial life becomes more complex — with investments, multiple accounts, or side income — it can pay to bring in a CPA. A good CPA can help you identify tax planning opportunities, ensure your filings are accurate, and advise you on how to structure your finances as your wealth increases.
A certified public accountant (CPA) is indispensable when tax complexity increases and during life transitions like starting a business, receiving an inheritance, or nearing retirement. Having a strong, ongoing relationship with a CPA you trust will help you navigate increasingly complex situations when they arise.
To find the right CPA, start by identifying your specific needs — like tax planning, investment guidance, or business support—and check credentials through the AICPA’s directory.11
Look for someone with experience serving clients like you, and don’t hesitate to ask about fees, communication style, and whether they offer proactive advice year-round.
Having the right experts on your team helps ensure that your financial plan stays on track and can adapt to evolving circumstances. It also enables you make smarter decisions — and protect your hard-earned wealth at every stage of your financial life.
Important disclosure information
This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.
- Adam Hayes, “Dollar-Cost Averaging (DCA) Explained With Examples and Considerations,” Investopedia, May 28, 2025. Accessed August 14, 2025. Back
- IRS.gov, “401(k) limit increases to $23,500 for 2025, IRA limit remains $7,000,” accessed August 14, 2025. Back
- IRS.gov, “Simplified Employee Pension plan (SEP),” August 7, 2025. Accessed August 14, 2025. Back
- Donna LaValley and Jackie Stewart, “SEP IRA Contribution Limits for 2025,” Kiplinger, April 15, 2025. Accessed August 14, 2025. Back
- IRS.gov, “Publication 502 (2024), Medical and Dental Expenses,” December 12, 2024. Accessed August 14, 2025. Back
- Adam Hayes, “What Type of Brokerage Account Is Right for You?,” Investopedia, September 5, 2023. Accessed August 14, 2025. Back
- Tim Parker, “Using Your IRA to Buy Real Estate,” Investopedia, August 28, 2024. Accessed August 14, 2025. Back
- Daniel Liberto, “What Is a Financial Planner? Different Kinds and What They Do,” Investopedia, May 16, 2025. Accessed August 14, 2025. Back
- CFP Board, “Verify an Individual’s CFP® Certification and Background,” accessed August 14, 2025. Back
- NAPFA, “Find an Advisor,” accessed August 14, 2025. Back
- AICPA & CIMA, “How to Choose a CPA,” published September 14, 2023. Accessed August 15, 2025. Back
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