Commercial Insights

Four Steps for Effective Market Planning

Nov 05, 2021 (updated Jan 04, 2024) • 7 min
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  1. Hanover Research, “The Ultimate Guide to Market Research,” 2023 Back
  2. Ibid Back
  3. Smart Insights, “The Segmentation, Targeting, Positioning (STP) Marketing Model,” January 17, 2022 Back