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What the Current Inflation Rate Means to U.S. Small Businesses

The U.S. economy is shifting in ways that directly impact small businesses. The latest inflation rate is 2.92%. Inflation is a top pain point as 48% of small business owners expressed in a recent quarterly U.S. Chamber of Commerce survey. Other concerns include supply chains, employee retention and benefits.1
U.S. inflation data suggests specific sectors are especially vulnerable. Entrepreneurs in retail (55%) and service (54%) are the most concerned about the business implications of inflation.2 This is understandable given consumer pessimism regarding job availability and income.
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Inflation remains stubbornly high.
Though the Federal Reserve lowered the interest rate range to 4.00% - 4.25% in September 2025, it is still above the agency’s 2% target. Inflation dropped over the last three years, but costs are high for goods, supplies and labor. The rise in costs is causing margin pressure, as small business owners must rethink how expenses and pricing strategies will affect cash flow. These entrepreneurs are carefully watching how inflation is affecting small businesses before making critical operational decisions. Subsequent decisions could prompt delayed investments in expansion until economic conditions stabilize.
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Supply chain disruptions are driving up the cost of goods.
Persistent supply chain bottlenecks are keeping costs elevated and delaying product availability, especially for import-reliant sectors. Tariffs are an element of rising supply chain costs that will severely impact small businesses.
How do tariffs affect small businesses? Based on 2023 import statistics ($868 billion in goods), the U.S. Chamber of Commerce estimates a cost of $202 billion in annual tariff tax to small businesses.3 Tariffs have direct pricing implications, as businesses must decide whether to absorb the increased cost of imports or pass them on to customers. Seventy-five percent of small business owners say rising prices significantly affected their operations and 65% said they’d raised prices within the last year due to inflation.4
Consumer confidence and outlook on current and future financial circumstances slumped with concerns about jobs, unemployment and the rising cost of living.5 Since last year, food and shelter, utilities and commodities rose. Anticipating further tariff-related price increases, two-thirds of consumers — including middle-income households — reduced discretionary spending.6 As the consumer price index continues to rise, shoppers are less likely to buy big-ticket items like cars and vacations, or services.7
The question is whether cash-strapped consumers will pay higher prices for the same or reduced (e.g., smaller sizes or lower quality) goods, find a lower-priced option or abandon purchasing some discretionary items altogether.
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Labor shortages continue.
The U.S. is experiencing a long-term labor shortage so intense that experts estimate the necessary hiring rate to keep pace with demand is four times that of the last 10 years or 4.6 million workers.8
Lack of qualified workers is pushing wages and benefits higher, as well as making it harder for small businesses to compete in talent recruitment and retention. These companies understand that labor shortages will persist and that they must invest in retention strategies, including appealing benefit packages. With stakes so high, 67% of respondents in the U.S. Chamber of Commerce’s survey would like external help in determining employee compensation and benefits.9
Inflation is a top pain point for 48% of small businesses.1
Higher input, production and labor costs can strain small businesses’ financial stability. Owners should continue to monitor economic indicators and develop flexible strategies to ensure long-term sustainability and remain competitive.
What can small businesses do to cope with inflation?
Small businesses can take proactive steps to safeguard financial stability.
- Review monthly cash flow to identify and address potential financial gaps.
- Diversify suppliers, including local sourcing, to increase supply chain resilience.
- Negotiate with suppliers for better terms.
- Evaluate higher-value offerings and tiered pricing.
- Diversify sales channels and marketing efforts.
- Invest in technology — automation, artificial intelligence and digital platforms — that streamlines operations and reduces costs.
- Offer competitive benefits, flexible work arrangements and professional growth opportunities to attract and retain highly skilled staff.
- Explore financing options, even if you don’t need them right away.
Closely monitoring economic trends and adopting flexible strategies helps small businesses better manage inflationary risks.
Act now to counter inflation and drive growth.
The next 12 months will be a test of patience and discipline. Inflation will continue to challenge small business owners. However, with the right guidance, you can identify opportunities to innovate and grow as consumer needs and market dynamics shift.
If you’d like to understand what the current inflation rate means for your business and how to mitigate its impact, we can help. Synovus is an SBA Preferred Lender that is committed to helping small business owners achieve their goals. To explore flexible financing and other solutions tailored to small businesses, contact a Synovus Business Banker at 1-888-SYNOVUS (1-888-796-6887) or stop by one of our local branches.
Important disclosure information
This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.
- U.S. Chamber of Commerce, “Small Business Index Q2 2025: Inflation Remains Top Concern, with Future Expectations Mixed” Back
- Ibid Back
- U.S. Chamber of Commerce, “Latest Tariffs Spell $200 Billion Annual Tax for Small Businesses,” August 1, 2025 Back
- U.S. Chamber of Commerce, “Small Business Confidence Stays High, But Rising Costs Challenge Growth,” September 24, 2025 Back
- The Conference Board, “US Consumer Confidence Declines Again in September,” September 30, 2025 Back
- Forbes, “Two-Thirds of Consumers Cut Spending Before Tariffs Even Hit,” August 15, 2025 Back
- The Conference Board, “US Consumer Confidence Declines Again in September,” September 30, 2025 Back
- The Conference Board, “Responding to US Labor Shortages,” June 16, 2025 Back
- U.S. Chamber of Commerce, “Small Business Index Q2 2025: Index Rises Slightly Despite Mixed Future Expectations” Back
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