Commercial Insights

Four Steps for Effective Market Planning

Nov 05, 2021 (updated Jan 04, 2024) • 7 min

Strategic Advice

Why is a Succession Plan Important?

Succession plans can increase a company’s valuation. But many businesses don’t have one. These seven steps can ensure your succession plan is correctly done.
Article 7 mins

Strategic Advice

Five 2022 Business Planning Trends

Over a year into the pandemic, companies are still adapting to economic, labor and supply chain challenges. In the next year, CEOs and other business leaders will focus on sales, spending, supply chain management, staffing, and flexible work arrangements.
Article 4 min

Strategic Advice

Scenario Planning Dos and Don’ts

First used in the 1950s to assess potential effects of a nuclear war, scenario planning offers practical benefits for CFOs and other finance professionals today. Consider these dos and don’ts when beginning the scenario planning process.
Article 2 min

Important disclosure information

This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.

  1. Hanover Research, “The Ultimate Guide to Market Research,” 2023 Back
  2. Ibid Back
  3. Smart Insights, “The Segmentation, Targeting, Positioning (STP) Marketing Model,” January 17, 2022 Back