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3. Produce value-adding content
Blog posts, whitepapers, podcasts, video, infographics — have you been wondering if producing them is worth the investment? According to a study by the firm Kapost, dollar per dollar, content marketing produces three times more leads than paid search.6
Develop a content strategy around what your target audience values. That could be education, information, entertainment, or some combination of these that relates to the product or service you offer. For example, if you're a plumber, you might share an article or blog post on Facebook about when to call a plumber for a clogged drain.
4. Implement a smart SEO strategy
In order for people to see your content, they have to find it. Social channels are a great way to share content, but to reach new audiences, search is a valuable tool. After all, based on the most recent information available from Google in 2016, the SEO publication Search Engine Land estimates the search giant processes 5.5 billion searches per day.7
If you want your small business to turn up in the results of those searches, you'll need an SEO strategy. A good SEO strategy is unique for each business based on what their audience is searching for and what the current competition is for those keywords. You can hire an SEO firm to develop a strategy and research keywords, but there are plenty of ebooks and webinars out there that can give you a crash course on how to do the basics yourself.
5. Host events
For many small businesses, people finding their physical storefront is just as important as being found online. In fact, in a 2018 Bizzabo survey, 41% of marketers said they believe events are the most effective marketing channel, even compared to digital advertising, email marketing, and content marketing.8
Events are a great excuse to invite people in your door to see who you are and what you have to offer — even if those things have nothing to do with the event itself. Participating in community events that draw people into your business, like an art walk, is one option. But you can also come up with your own events, like book readings, seminars, or small concerts. You could even invite community groups to hold meetings in your business. In every case, a new person could walk into your business for the first time and see something he or she likes.
Looking for other ways to grow your business? Synovus is here to help. Visit your local branch to talk with a banker about our business loans and lines of credit designed to help you grow.