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Try a 30-Day Spending Cleanse to Curb Impulse Purchases

Have you ever taken the time to think about why you spend money, not just how much? Many people make purchases driven by habit, convenience, emotion, or boredom without realizing how much it costs in the long run.
In fact, 84% of shoppers report making impulse purchases driven by emotions or a sudden desire rather than a pre-existing need.1
If swiping or clicking “add to cart” has become second nature, it might be time for a 30-day spending cleanse. This short-term reset helps you pause unnecessary spending, reflect on your financial patterns and build better financial habits.
While it may feel uncomfortable initially, you might be surprised at what you learn and how much you can save.
Why Try a 30-Day Spending Cleanse?
In this age of one-click ordering and targeted advertising, it’s easy to spend without thinking.
A spending cleanse creates a structured pause, allowing you to shift from reactive to reflective spending. One month of mindful choices helps you understand what adds value to your life and potentially boosts your savings account balance.
How a 30-Day Spending Cleanse Works
During a 30-day spending cleanse, you avoid non-essential purchases. Essentials include housing, groceries, utilities, healthcare, medications, insurance and transportation.
You can also replace essentials that break or wear out. For example, if your coffee maker breaks, you can replace it. But everything else — dining out, new clothes, concert tickets, gadgets, or “just because” items — gets put on hold.
This deliberate experiment gives you time to observe your habits and make thoughtful adjustments.
Here are some tips to set yourself up for success.
Identify Your Spending Triggers
A 2023 survey from LendingTree found that the most common triggers for emotional spending are stress (50%), excitement (44%) and happiness (38%).2
People tend to spend more when paying with a card than with cash, because swiping doesn’t feel as tangible as handing over bills.
So start by noticing what prompts you to spend. Is it a stressful day at work? Try taking a walk or calling a friend instead. Do notifications about sales at your favorite retailers trigger online shopping? Unsubscribe from those emails or set up filters to route them to a folder you’ll look at after the challenge ends.
Try journaling for a few days or keeping notes in your phone. When you feel the urge to buy something, write down what triggered the urge and how you felt. You may discover patterns like scrolling social media at night leads to impulse buys or that you shop online after an argument. Naming your triggers is the first step to defusing them.
Use Cash
Credit card and debit card payments are fast and forgettable. According to a study published in the Journal of Economic Behavior and Organization, people spend more when paying with a card than with cash, because swiping doesn’t feel as tangible as handing over bills.3
Commit to using cash for pre-approved expenses like groceries or gas during your spending cleanse. Withdraw a set amount at the beginning of each week, and once it’s gone, it’s gone.
This simple shift creates just enough friction to make you think twice.
Institute a 24-Hour Rule
Tempted to buy something that feels essential but isn’t on your pre-approved spending list? Pause, write it down and wait 24 hours.
The 24-hour rule is a self-imposed, cooling-off period that gives you time to assess whether you really need the item. Most of the time, the urge fades.
In behavioral finance, this pause is known as “intertemporal choice” — choosing between an immediate reward and a future benefit.4 Delaying gratification, even by a day, reduces impulsivity.
Track Your ‘Almost’ Purchases
Throughout the month, record purchases you almost made, including what it was and how much it cost. At the end of the month, add up what you didn’t spend. You may be surprised by how much you saved simply by pausing.
Consider moving the amount you “almost” spent into your savings account. This action turns restraint into progress toward your financial goals.
Reflect and Rebuild
At the end of the 30 days, reflect on what you learned about your spending habits and what new habits you want to continue.
You might find some spending, like dinner with friends, worth reinstating. Other habits, like following the latest fashion trends or being first in line when a new smartphone comes out, might be better left behind.
A 30-day spending cleanse won’t solve every financial challenge, but it’s a low-risk, high-impact way to press pause and reconnect with your values.
Ready to get started? Choose a start date and invite a friend to do the challenge with you so you can hold each other accountable. The next month might change your relationship with money for good.
Important disclosure information
This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.
- Khalid Saleh, “The State of Impulse Buying (Statistics & Trends 2025),” Invesp, published January 4, 2025. Accessed October 28, 2025. Back
- Maggie Davis, “69% of Americans Admit to Emotional Spending, Pushing 39% of Them Into Debt,” LendingTree, published September 25, 2025. Accessed October 25, 2025. Back
- Marie-Claire Broekhoff and Carin van der Cruijsen, “Paying in the blink of an eye: it hurts less, but you spend more,” Journal of Economic Behavior & Organization, published May 2024. Accessed October 25, 2025. Back
- Keith Marzilli Ericson and David Laibson, “Handbook of Behavioral Economics: Applications and Foundations 1,” published 2019. Accessed October 25, 2025. Back
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