Valdosta, GA

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From chocolate chip cookies to CRM: one customer’s drive for success

"The strength of that relationship became vital when Judy and Hugh recognized a new opportunity to develop CRM technology for auto dealers and other service providers."

“We took two years writing software—two years without income,” Judy explains. “It was an industry that no one understood then, and it took a lot of trust for Synovus to understand where we were going with this. But they were very supportive.”

In 1999 the Hathcocks introduced ELead One, a comprehensive customer acquisition and retention platform that helps build loyal relationships, grow market share and increase profitability. It quickly spread nationwide. Today Fresh Beginnings/ELead One is the largest private employer in Lowndes County, with over 1,200 employees in Valdosta servicing 7,000 automotive clients in the U.S. and Canada, including top auto manufacturers and dealer groups. “We are the premier provider for CRM and call center services for car dealerships,” Judy says. “We could never have done this without advice and support from Synovus.

“Our relationship with them has created an unparalleled sense of support within this community and nationwide,” she adds. “And it continues to increase our opportunities for growth and success long-term. We appreciate and enjoy our very comfortable relationship with everyone at the bank, especially Market President Bill Cowart and his team.”

Who knows when the next great chocolate chip cookie idea will pop up? If you’re looking for a farsighted bank to partner with, give us a call.