4. Personalize product recommendations.
If a shopper came through your front door, you probably wouldn't ignore them. Greeting online visitors is important, too: 36% of shoppers8 say retailers need to do more to personalize their experience.
An easy way to do this is to install an app on your website that makes product recommendations based on browsing history. Many of today's ecommerce platforms can also recognize the IP address of repeat customers and can display products based on previous purchases. A study conducted by Barilliance, an eCommerce tool provider, found that product recommendations account for an average of 12% of ecommerce site sales.9
5. Highlight your gift cards.
During the 2019 holiday shopping season, gift card sales increased by7%10 compared to the 2018 holiday season. If you aren't offering gift cards on your website, you could be leaving money on the table. Many e-commerce platform providers offer gift cards as a product that you can add.
Gift cards are the most popular requested item — last year, 59% of those surveyed for the National Retail Federation's Annual October Holiday Consumer Report put at least one on their holiday wish list.11 Digital gift cards that are delivered by email or text message are also perfect for last minute shoppers. Prominently display them on your homepage.
By creating a great user experience on your website, you can help make the holidays a little brighter for your customers. And you just might put a little more jingle in your pocket, too.