Learn

Business Resource Center

Four Steps for Effective Market Planning

Important disclosure information

This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.

  1. WeWork, “Is Now the Time to Start a New Business?,” February 22, 2022 Back
  2. Bureau of Labor Statistics, “Business Formation Statistics, April 2022,” May 11, 2022 Back
  3. Smart Insights, “The Segmentation, Targeting, Positioning (STP) Marketing Model,” January 17, 2022 Back