American Banker/Reputation Institute Names Synovus One of America's Most Reputable Banks
June 25, 2015, Columbus, Ga., Synovus Bank has been named one of America’s most reputable banks by the American Banker/Reputation Institute Survey of Bank Reputations, released today. Of 32 banks included in the survey, Synovus was one of three ranked in the top 10 among both customers and non-customers.
“This recognition is strong affirmation of the steps we have taken to sharpen our competitive edge,” said Kessel D. Stelling, chairman and CEO of Synovus. “Team members across our footprint made this result possible by actively engaging with customers and communities where we live and do business, telling our story, and embracing our brand message.”
Now in its sixth year, the annual Survey of Bank Reputations provides a detailed analysis of the components that together formulate corporate reputations, and how different banks rate on those measures. Synovus ranked fifth with customers and 10th with non-customers for its positive reputation. In addition, Synovus is one of eight banks with numeric rankings in the “excellent” category among customers, meaning scores of 80 or greater. This is the first year the Reputation Institute has seen banks score in the 80s.
“The most reputable banks recognize that financial performance is important and constitutes 14% of what drives their reputation among customers and non-customers,” says Brad Hecht, VP and chief research officer at Reputation Institute. “However, they also realize that being responsibly run companies that are perceived as fair and transparent is even more important, driving 15% of their reputation among customers and 16% among non-customers.”
The list of America’s most reputable banks is compiled annually by American Banker and Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations. The results and related analysis can be found on Reputation Institute’s website at http://www.reputationinstitute.com/us-banking-reptrak and on American Banker’s website at AmericanBanker.com/bank-reputations-2015, as well as in the July issue of American Banker Magazine.
About Synovus Bank
Synovus Bank is a Georgia-chartered, FDIC-insured bank. Synovus Bank, together with its affiliates, provides commercial and retail banking, investment, and mortgage services to customers through 28 locally-branded divisions, 258 branches, and 343 ATMs in Georgia, Alabama, South Carolina, Florida, and Tennessee. See Synovus Bank on the web at synovus.com, on twitter @synovus and LinkedIn. Equal Housing Lender .
About Reputation Institute
Reputation Institute (RI) is the world’s leading research-based consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography.
About American Banker and American Banker Magazine
American Banker is the banking industry's most powerful resource for news, analysis, opinion and perspective about financial institutions, regulation, risk management, bank technology and market trends. American Banker Magazine is a monthly publication of American Banker, focusing on the ideas the people, and the companies that are changing the way bankers do business.