strategies overview internet frontiers core banking financial services beyond banking global solutions provider for commerce personally developing EveryONE financial overview chairmans letter Synovus family of companies senior management & directors financial appendix shareholder information

  

A three-part plan: First, create a national Internet-only bank, pointpathbank.comSM, that specifically targets Internet consumers who are planning for marriage or recently married, a marketing touchpoint with incredible potential that’s been underserved by the mass-marketing Internet banks. Second, give our traditional branch banking customers the ability to conduct their banking business on the Internet through OnLine Access; this allows our banks to deliver the most competitive service and convenience. Third, launch informational web sites for Synovus banks and companies and implement transactional functions on those sites in phases. This unique approach emphasizes growth, enhances shareholder value and recognizes that increasingly savvy customers are demanding more access to financial services.

Our vision is for Total System Services, Inc.® (TSYS®), to be the global solutions provider for all commerce, providing the most secure, reliable and efficient link between the world’s buyers and sellers, anywhere at any time. The innovative and sophisticated systems of TSYS collect and store more transaction data per account than any other company. Then we return that information to clients in a meaningful way, so they can better serve every customer and maximize every commerce decision. With its three knowledge management initiatives — data and transaction processing, global markets and emerging technologies — TSYS will enable client companies to connect to commerce knowledge in a way that retains customers, reduces costs, manages risks and increases profits.

For more than 112 years, trust has been the main ingredient in our relationships with banking customers. The Synovus family of banks has provided customers the highest quality in traditional banking services, from checking accounts to commercial loans and beyond. Commercial and consumer banking services — enhanced by a decentralized structure that leaves local decisions in local hands — continue to be among our greatest strengths. The golden objective for our entire banking operation is to use our investments in technology to maximize the customer relationship with a new sales culture that is based on delivering only what our customers need, want and deserve.

Financial Services Beyond BankingSM — ONE RELATIONSHIP. EVERY SERVICE. Financial Services Beyond Banking builds upon our core banking strength with a whole range of asset management services that are usually obtained from other providers. We will provide all financial services — securities, money management, insurance, trust, private banking and corporate finance, in addition to traditional banking — through a single, convenient point of service and with a level of quality and professionalism unmatched by any competitor.

It’s a simple strategy built on simple premises: Treat people right. Do what’s right. Be servant leaders. Through Personally Developing EveryONE (PDE), we have created initiatives that focus intensively on people and relationships. PDE fosters a loyal, enthusiastic team of more than 10,000 extraordinary people performing extraordinary acts of service for customers every day.

 
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